an 85 year legacy…& beyond

* Co-founded in 1939 by the late AB Moosa Snr., the Avalon Group is South Africa's largest and oldest independent Cinema Exhibition and Entertainment Company.

* In the 1980s, the late Moosa Moosa acquired sole ownership of the group, keeping the Avalon dream alive against all odds in having to contend with the draconian apartheid laws.

* In 1991 his son, AB Moosa Jnr. joined his father in the business, which at the time had been reduced to only one cinema screen as a result of the unfair apartheid laws. Together father and son rebuilt Avalon anew, bringing it once again to the forefront of the South African cinema industry, as the largest Independent Cinema Exhibition and Entertainment Company in the country.

* In the mid-90s, the Avalon Group took on the monopolistic dominance in the cinema industry attained during the apartheid era, and Avalon succeeded in this endeavour.

* The late Moosa Moosa was the longest serving cinema executive in South Africa and amongst the longest serving in the world, with over 55 years of experience in the film and entertainment industry and was also a recipient of the SAFTA Lifetime Achievement Award..

  • AB Moosa Jnr. has almost 30 years experience in the media and entertainment industries and has revolutionised the Group over the past 3 decades with new multiplex sites, the latest in cutting edge technology, the introduction of multiple social media marketing platforms, the introduction of cinema e-tickets, online refreshments purchases, the strategic expansion into line production, content distribution, live entertainment shows, world premieres, and the creation of the groups "CineCentre" brand.

  • Avalon holds the World Record for the longest uninterrupted relationship with industry mega­player 20th Century Fox - marking 20 years in 2019. The first film to screen at Avalon in 1939 was the 20th Century Fox film "Road To Glory."

  • Avalon is also amongst the world's longest established Bollywood exhibitors, since the early 1940s.

  • 2025 sees the Avalon Group marking 86 years in the industry.